About
A B2B marketing and campaigns professional with a strong eye for structure, clarity, and delivery.
Experience across consultancy and software environments, spanning launch planning, content operations, reporting, and creative coordination where clear messaging and practical execution need to work together.
Recent work includes three SaaS launches, 300+ sign-ups, 120+ demo requests, and regular reporting for the CEO and directors.
In practice, that means shaping launch narratives, managing website and CMS updates, building leadership reporting, coordinating campaign assets across channels, and helping technical offers land more clearly with the right audience. Design supports that work by making campaigns easier to align, publish, and use well.
What I work across
- Campaign planning and delivery
- SaaS and product launches
- CMS and content operations
- Reporting and attribution
- Stakeholder coordination
- Voice and messaging
- Marketing design
- Social and web content
Selected tools
- Analytics
- CRM and email
- Web and CMS
- Creative production
