Jayeeta "Crystal" Chakrabarti B2B marketing and campaigns professional
Khwabeeda Talkies and Raabta case study cover image showing festival branding, poster artwork, and campaign print materials across multiple editions.

Cultural campaign / festival identity

Khwabeeda Talkies / Raabta

Grouped case study bringing together campaign identity and print collateral for Khwabeeda Talkies and Raabta across multiple festival editions and themes.

Years
2018-2020
Scope
Event branding, poster design, brochures, schedules, invitations, sponsorship materials, and campaign storytelling for festival promotion.
  • 2018-2020 Campaign editions
  • Event branding Identity and visual language
  • Print collateral Posters, brochures, schedules
  • Audience promotion Public-facing campaign materials

Overview

This grouped case study brings together campaign design work for Khwabeeda Talkies and Raabta across multiple editions and themes. The work focused on building recognisable visual identities, translating each theme into a clearer campaign language, and creating print materials that felt cohesive, specific, and ready for public-facing promotion.

What I delivered

The work combined event identity, print collateral, illustration-led visual language, and promotional design across multiple festival editions.

Event identity

Developed visual identities that gave each edition a more distinctive and recognisable campaign presence.

Posters and print collateral

Designed posters, brochures, schedules, invitations, and supporting print materials for public-facing promotion.

Illustration and thematic visuals

Built visual language through motif, texture, colour, and illustration tied to each event's theme.

Campaign storytelling

Helped shape how each festival was introduced to audiences through more coherent promotional design.

Edition-to-edition adaptation

Applied a different creative direction across multiple years while keeping each set of materials cohesive within its own campaign.

Event identity and visual language

The identity drew on hand-built motifs, folk-inspired forms, and custom visual elements that gave Raabta a more distinctive cultural character.

Raabta motif and identity development board showing notebook spreads, hand-built motifs, folk-inspired forms, colour exploration, and custom visual elements used to shape the event identity.
Motif and identity development work used to build Raabta's folk-inspired visual language.

Posters

Poster design helped communicate festival themes, event identity, and public-facing promotion across editions.

Poster board showing Khwabeeda Talkies and Raabta poster work across multiple festival editions, with distinct logos, illustration styles, and themed promotional layouts.
Poster work across Khwabeeda Talkies and Raabta editions, translating different themes into audience-facing campaign visuals.

Brochures, covers, and print collateral

Brochures, covers, and printed programme materials were designed to present festival information clearly while keeping the visual identity consistent.

Print collateral board showing Khwabeeda Talkies and Raabta brochures, covers, sponsorship materials, and programme layouts across multiple festival editions.
Brochures, covers, sponsorship materials, and programme design created to support event communication and presentation.

Event branding applications

The identity extended into invitations, tickets, and supporting event materials, helping the campaign feel more complete and recognisable.

Event branding board showing Khwabeeda Talkies and Raabta invitations, tickets, schedules, and supporting festival identity applications.
Identity applied across invitations, tickets, schedules, and supporting event materials.

Results

  • 01 Built clearer event identities across multiple Khwabeeda Talkies and Raabta editions.
  • 02 Turned themes into audience-facing campaign materials that felt more recognisable and cohesive.
  • 03 Created print collateral that supported promotion, schedules, sponsorship information, and event presentation.
  • 04 Helped each edition feel more complete through aligned branding, posters, brochures, and supporting visuals.