Jayeeta "Crystal" Chakrabarti B2B marketing and campaigns professional
Gold Brothers cover image showing the shop interior with merchandise displays and the Gold Brothers wordmark.

Retail marketing / campaign design

Gold Brothers

Delivered multi-site retail marketing across Gold Brothers brands, producing campaign assets, social content, product photography, and print materials that kept offers and presentation aligned across stores and online channels.

Years
2022-2024
Scope
Multi-site retail marketing across campaign rollout, social content, product photography, print assets, and visual consistency.
  • 8+ Locations supported
  • Retail + e-commerce Campaign delivery
  • Digital + print Assets produced
  • Multi-site rollout Rollout and coordination

Overview

Gold Brothers needed marketing that could work across multiple retail locations and online channels without each campaign feeling rebuilt from scratch. The work focused on making promotions, content, and brand presentation feel more consistent from store to store and from e-commerce to in-store print.

What I delivered

The role combined campaign rollout, social content, product photography, print production, and day-to-day visual coordination across multiple retail brands.

Campaign rollout

Delivered seasonal campaigns across stores and digital channels, adapting offers and assets for real retail timelines.

Social media content

Created and scheduled social content supporting promotions, product highlights, and ongoing brand activity across multiple accounts.

Product photography

Planned and produced product and in-store photography for e-commerce, campaigns, and social media.

Brand and visual consistency

Helped keep customer-facing marketing more aligned across assets, locations, and day-to-day promotions.

Print and in-store assets

Produced practical campaign materials for physical retail environments, including promotional and store-facing design.

Social media and campaign content

Social content supported ongoing promotions, product storytelling, and campaign visibility across Gold Brothers retail brands.

Presentation board showing five GL Attractions social media posts for retail promotions, giveaways, and product-focused content.
Social content used to support promotions, products, and brand-led retail activity.

Product photography

Photography was used to support e-commerce, social media, and campaign materials with more consistent in-house visuals.

Product photography collage showing accessories, jewellery, gifts, and shop-floor imagery arranged around two mobile mockups.
Product and in-store photography created for e-commerce, campaigns, and social media.

Brand system and visual consistency

A clearer visual structure helped marketing feel more joined up across retail, digital, and promotional touchpoints.

Brand system board showing colour palette, typography, logo usage, and social media templates for a GL Attractions retail brand.
Brand system work used to keep promotional and retail output more consistent.

Results

  • 01 Built a more repeatable campaign rhythm across retail and e-commerce touchpoints.
  • 02 Improved consistency in how promotions, offers, and assets appeared across locations.
  • 03 Supported faster day-to-day marketing through social content and in-house photography.
  • 04 Helped create a more joined-up visual standard across customer-facing materials.