Jayeeta "Crystal" Chakrabarti B2B marketing and campaigns professional
Vekta Group case study cover image showing consultancy, software products, and digital services.

Renewable energy / SaaS

Vekta Group

Led in-house marketing for Vekta Group across its consultancy offer and three software products. Built the launch, content, and reporting systems that made technical propositions easier to understand.

Years
2024-2026
Scope
Sole in-house marketing lead across consultancy + three software products
  • 3 SaaS launches
  • 300+ Sign-ups
  • 120+ Demo requests
  • CEO + directors Reporting

Overview

Vekta Group needed clearer marketing across a consultancy offer and three software products, each with its own audience, partner context, and sales journey. I translated technical propositions into audience-facing communications, managed website and CMS updates across three digital properties, and built reusable templates, workflows, and reporting that gave the CEO and directors a clearer view of what was working.

What I delivered

Built the system behind launches, content, and reporting.

Launch delivery

Planned and shipped three SaaS launches across messaging, landing pages, email, social assets, and follow-up.

Website and content operations

Managed CMS updates, launch pages, and supporting content across three digital properties.

Event and partner materials

Created stand graphics, collateral, and merchandise for events, webinars, and partner activity.

Brand system and templates

Built repeatable templates and lightweight brand rules to keep output consistent and quicker to produce.

Reporting and attribution

Set up UTM tagging plus GA4, Looker Studio, and LinkedIn reporting for leadership visibility.

Event and partner materials

This work showed up in stand graphics, merchandise, and partner collateral for activity with RenewableUK, ORE Catapult, Scottish Enterprise, Cable Technology News, and university partners.

Collage of Vekta event booth photos, partner banners, branded pens, and notebooks.
Event stand, partner banner, and branded merchandise.
Rendered Vekta exhibition stand with a matching IAiN banner.
Stand concept aligning Vekta and IAiN branding.

Brand system and reusable templates

A lightweight brand system and repeatable templates kept consultancy and software communications consistent without slowing delivery.

Vekta brand system board showing logo use, colour palette, typography, and reusable asset examples.
Brand rules and templates across consultancy and product work.

LinkedIn and campaign content

Planned LinkedIn content supported launches, insight, partnerships, and campaigns, with social-first edits for short-form video where needed.

Collage of Vekta LinkedIn posts covering software promotion, partnerships, events, and campaign content.
LinkedIn templates for launches, partnerships, events, and insight posts.

Reporting and attribution

UTM tagging, GA4, Looker Studio, and LinkedIn Analytics turned web and social activity into decision-ready reporting for the CEO and directors.

Vekta analytics reporting board showing GA4, UTM tagging results, and LinkedIn performance reporting.
GA4, UTM, Looker Studio, and LinkedIn reporting.

Results

  • 01 Delivered three SaaS launches across Vekta Group's software offer.
  • 02 Generated 300+ sign-ups and 120+ demo requests through launch activity.
  • 03 Gave leadership clearer visibility through GA4, Looker Studio, LinkedIn Analytics, and UTM-based attribution.
  • 04 Made website updates, launch content, and partner materials more consistent through reusable templates and workflows.